CASE 01US E-COMMERCE · ELECTRONICS

Anonymized case. Selected case figures changed to protect the identity of the seller.

A $300,000 offer.
Business as usual.

The owner selected a $300,000 data licensing offer without giving up anything essential to running the business. The company carried on as usual. Telegraph Lab handled the assessment, packaging and buyer outreach.

No equity.No debt.
How the value was found
01FIND THE COMMERCIAL VALUE

Everyday records.
Overlooked value.

The owner’s software inventory included sources that were difficult to size. We helped make their contents and scale clear enough for buyers to evaluate.

Google Analytics was an unresolved item in the inventory. We inspected reports, counted rows, and downloaded samples—turning a vague entry into 35 million rows of activity buyers could assess.

We also asked about older archives and saved exports that might add history beyond the owner’s first list.

Google Analytics

Reporting history · 2017–2025

~35Mreporting rows
~1 GBestimated uncompressed export
Daily website-page activity~19.6M
Product views, purchases & revenue~15.1M
Traffic sources~300K

Export estimate based on downloaded samples and report row counts.

02WE BUILT THE PACKAGE

The owner stayed in control.
We moved the work forward.

We helped with the estimates and turned six systems into one buyer description. The owner could make decisions about a concrete opportunity.

The owner’s role

Choose the records to include. Review the description. Select an offer.

Telegraph Lab’s role

Assess the sources. Help size the data. Package the opportunity and approach buyers.

The scope covered five e-commerce properties and selected Slack history. Specified brands, selected current operations, and messages from January 2025 onward stayed outside the package.

Six systems. One buyer description.

Prepared for the owner’s review before outreach.

Google WorkspaceEmail & shared files
Google AnalyticsWebsite & commerce reports
ShopifyE-commerce operations
QuickBooks OnlineFinance & accounting
SlackTeam conversations
DropboxStored business files
ABOUT THE SELLER

An electronics retailer.
Years of operating history.

Founded in 2010, the US business operated multiple e-commerce channels. Its scale gave buyers context for the records.

120+Employees
550K+Products
450+Manufacturers

Annual revenue

USD · $120M peak in 2024
03A MEANINGFUL COMMERCIAL RESULT

Three buyers. Two offers.
$300,000 selected.

We brought the package to three AI buyers and received two offers. The owner selected a $300,000 data licensing offer—no equity, no debt. The business continued operating as usual.

YOUR COMPANY’S OPPORTUNITY

What could your data be worth?

Start with your team size and years in business.

See my data’s value
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